About Us

Established in 1978, Yogi Lala Jewelers has proudly served the Astoria community as a trusted, family-owned jewelry store for over four decades. Built on a foundation of integrity, craftsmanship, and lasting relationships, we have become honored to be the family jewelers for the second, third, and even fourth generations of many of our valued customers. This legacy of trust is at the heart of everything we do.

We specialize in fine diamond and gold jewelry, offering timeless designs that celebrate life’s most meaningful moments. In addition to our fine jewelry collections, we carry an extensive selection of silver, silver gold-plated, stainless steel, and tungsten jewelry, ensuring something beautiful and suitable for every style, budget, and occasion.

Yogi Lala Jewelers is also an authorized retailer of renowned watch brands including Citizen, Bulova, Bering, and Seiko. Our carefully curated watch collection combines precision, durability, and elegance, making it easy to find the perfect timepiece—whether for everyday wear or a special gift.

We are committed to providing a stress-free and transparent shopping experience. Our customers enjoy honest pricing with no haggling, along with the convenience of interest-free layaway plans. We also buy old, broken, or unwanted gold, offering fair value and professional service.

In addition to sales, we offer trusted in-store services that generations of families rely on. Our expert piercers, with over 50 years of experience, specialize in gentle and safe baby ear piercings, a service that has made us a trusted destination for parents throughout the community. We also provide watch battery replacements and strap changes, ensuring your timepieces remain in perfect working condition.

At Yogi Lala Jewelers, we believe jewelry is more than an accessory—it’s a symbol of love, tradition, and lasting memories. From fine jewelry and watches to expert services and personalized care, we are proud to be a one-stop shop for all your jewelry and watch needs, serving our community with dedication, warmth, and excellence since 1978.